How Social Media influences Ranking positions in Google

Optimization of your website's pages is more than just On Page SEO and Off Page SEO which entails content and keywords and an influence of links passing to your website respectively.There are other practices to consider in your efforts to achieve high ranking in Google's search results.Practices that bring about Influence and Engagement such as Social Media which is a broad and effective platform to share and promote your site.

Blogging

To maximize on Social Media's influence you can either choose plainly to have Social Media accounts on popular networks like Facebook and Twitter or include a blog on your site which will have Social Media buttons embedded on it that link to your various accounts.

Including a blog(s) in your company's main site has been tested and proven to work as a catalyst to improving your site's ranking position in Google's search page results.Its also one of the key implementations to your inbound marketing strategy.Companies that have active blog postings have had monthly reports indicating generation of 55% more traffic than companies with no blogs. B2C (Business to Consumer companies) that blog once or twice a week generate 88% more leads in a month than B2C companies that don't own blogs.

Here is why a blog is a perfect complement to your site:

1. A blog helps create a platform to have fresh content and more pages of content on your site.This is a great SEO technique since the more content written with targeted keywords in mind, consequently lead to more chances for your site to rank for various keywords, that users may search for in search engines.
2. It helps build your site's Authority as a knowledge leader in various topics related to your company's industry.
3. More traffic is generated and driven back to your company's site by the provision of high quality educative content on your blog that can be linked to a comprehensive description of a product or service found on your company's E-commerce site.
4. Its a great channel to dialogue and engage with your audience and customers especially in commentary with most blogs having a provision of commentary text areas where customers can contribute or give feedback on your content.This in turn consequently creates User Generated Content which Google now considers as a factor to gauge your site's Relevance.
5. Its a great way to get invaluable inbound links back to your main site by sharing the blog's content on social platforms using embedded fixed social buttons strategically placed below an article or in a fixed position on the margins of your blog.

If you are a local business you need to consider the best local SEO techniques and Social Media that can influence high ranking of your business' online presence in Google search results.To play it right with social media techniques,here is what local businesses should write in their optimization To do list:

#1. Subscribe to Local Friendly Sites

As a local business you need to identify and sign up to local friendly sites such as foursquare,Yelp and Google plus which offer an opportunity to create Specials for your business.Hence people checking in to see Specials using any one of the friendly sites mentioned above can find you among the list of businesses operating.

Specials are an effective way to display your business in these local friendly sites that also run on online apps available to mobile and PC platforms.

Opportunity knocks on your door to try and lure people to try your business products or services for the first time.Specials also give a chance for customers to review your products or services.Reviews are great social signal for search engines.



#2. Have your Bio Photo on Google's search results

Google and Bing are now considering social signals as an indicator of your site's relevance.Consequently, Google plus has become a popular social network to help in creating social signals for your content in Google and Bing search engines.Hence for any author or writer producing content for your blog, it is encouraged to have them sign up for the Google Authorship program which displays their profiles in Search Engine results with their Bio pictures.

This display has been known to make content look and feel more personal.In turn, no matter how you rank in the Search Results this display will invoke a higher click through rate than a result with no Bio Photo.

Rule of thumb: Quality not quantity of content now takes the throne as king.Creating quality content and sharing it will attract quality readers who will then comment and share it to their followers and friends.The emphasis of quality therefore comes into consideration by the fact that Search Engines now consider the reach and quality of people sharing your content as a factor to influence the ranking of your content as well.